Road safety is no accident
Posted on 16. Jun, 2007 by dimaks in Life
In relation to the First United Nations Global Road Safety Week (23-29 April 2007), the World Health Organization (WHO) is pleased to share the “Road Marks” series of five posters, made to raise and promote awareness on helmets, drink-driving, speeding, seat-belts, and visibility.
Notably, WHO estimated that more than 40% of all road traffic deaths occur among people belonging to the age bracket of 0–25 years. The campaign is therefore highly dedicated to “young road users”: pedestrians, cyclists, motorcyclists, novice drivers and passengers.
The posters illustrate their call to action and invite young people to be part of the solution: wear a helmet, never drink and drive, don’t speed, wear a seat-belt and be seen on the road.
Three (3) of the posters.
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Too late to fasten your seat-belt
Wearing a seat-belt reduces the risk of being ejected from a vehicle and suffering serious or fatal injury by between 40%-65%.
Be part of the solution: wear a seat-belt.
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Too late to slow down
Speed kills all types of road users – drivers, pedestrians and cyclists. A 5% cut in average speed can reduce the number of fatal crashes by as much as 30%.
Be part of the solution: don’t speed.
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Too late to stop drinking
Consuming alcohol before driving increases the risk of a crash as well as the likelihood that death or serious injury will result. Passing a drink–driving law and enforcing it can reduce the number of road deaths by 20%.
Be part of the solution: never drink and drive.
View other posters here.
Groups interested in making use of the posters for their road safety campaigns are invited to request high resolution printer files for translation and local printing by contacting traffic@who.int.
Take heed. Life is too precious to end due to our own laxities.
Have a safe motorist life.
Related blog post at John Rana’s “Who rides a vespa?”.
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4 Comments to “Road safety is no accident”
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Dimaks is a part-time blogger born in Cotabato City, Southern Philippines. He loves a wide array of things: Martial arts, Scootering, Painting, Photography, Cooking and of course eating. Indulge with his blogging rounds!
angel
Jun 16th, 2007
i am also an active advocate of road safety. i once did a commns program related to that and ever since, i already became passionate about the topic. i’d like to share this ad in Ireland.
tina
Jun 17th, 2007
thanks for the reminder.. we need to be careful.. and always take precautions
annamanila
Jun 17th, 2007
Wow very graphic posters. Yup, most people need gruesome reminders.
SexyMom
Jun 18th, 2007
maybe if we try placing those posters in billboards in Manila, they would catch the attention of a lot of people, and will have second thoughts about current practices.